Flavour begins at the source. There, where seeds are planted. Where rice fields are fed by tropical rains and pineapples ripen under the sun. Flavour begins with our coffee farmers, who pick only mature, deep-red berries. It begint with our spice famers, who skilfully select ripe chili peppers. To best preserve the original flavours, we strive to prepare and pack our products locally. That makes Fairtrade Original.
Fairtrade Original is a food brand on a mission: we make fair food and drinks available for everyone by developing local supply chains. As part of that mission, we now have over 100 products for sale in supermarkets. Since 1959, we have been at the origin of flavour, working hard to establish fair and sustainable supply chains. We do this in close cooperation with our partners in Asia, Africa and Latin-America. All profits are reinvested in projects that help accomplish the Fairtrade Original mission.
Our first priority is to farm, prepare and package products locally. This method prevents the value of those products being monetised outside the countries of origin. As this is not easily coordinated from within Dutch borders, our Development Managers travel the world in search of local partners.
As soon as they arrive in the country of origin, our Development Managers look for motivated local partners to facilitate and assist with recipe development and production.
The real force behind our products is made up of local farming communities. We seek out farmers who are willing and able to implement Fairtrade (and organic) practices for growing their vegetables, herbs and spices. There's strength in numbers, so we unite these farmers in agricultural cooperatives.
Fairtrade certification is a complex matter. We educate farmers on Fairtrade (and organic) farming practices and food safety.
We prefer to work with traditional, local recipes. We ask producers and farmers for their input when developing our products. The end result is a wonderful blend of age-old cooking techniques, exotic recipes and typically European preferences.
Certification means that the herbs, spices, fruits and vegetables in our supply chain are officially Fairtrade and organic. This qualification signals the start of the production process of our spice pastes and other food products.
We can proudly say our mission is accomplished when our products are prepared in the country of origin from locally sourced ingredients. Traveling by boat to the port of Rotterdam and then on to your local supermarket, our products are waiting for you to take them home and start experimenting!
As a team, we add flavour to Fairtrade Original.
Fairtrade Original is a brand with its own products. There are multiple organizations where ‘Fairtrade’ appears in the name: Fairtrade Original and Fairtrade International. We are both 100% committed to fair trade with small farmers in developing countries on a not-for-profit basis. However, we both play a different role. Fairtrade Original develops and sells products. It is a food brand. Fairtrade International certifies products that meet the international Fairtrade conditions.
